August 5, 2025

Dopamine Drives to Deeper Joy

Dopamine Drives to Deeper Joy: Unravelling Consumerism’s Hidden Cycles—Hedonic to Eudaimonic contentment ⦁ Dr. Sanjeev S. Padashetty One quiet afternoon, while casually browsing through the notes on my iPad, I stumbled upon a rough, half-forgotten graph I had once scribbled. At first, it seemed like just another fragment of thought, one of those visual doodles we all make in passing. […]

Consumer Psychology 0 6 min read

Neuromarketing

Neuromarketing is a multidisciplinary domain that combines neuroscience, consumer
behaviour, and advanced technology tools to evaluate consumer preferences and their
perceptions of different marketing stimuli. This field leverages consumer biometrics and
neuromeric to extract valuable insights into how individuals respond to products, brands, and
advertising.

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