Scent Marketing (Aroma Marketing): The commercial angle of smell 

Picture source: Neom Organics Scent Discovery Each time a customer breathes in a marketplace, a marketer has an opportunity to pitch the products that capture the olfactory senses, and interestingly the olfactory senses are directly connected to the emotional centers of our brain. An age-old practice by retailers, traders, hoteliers or any business houses using scent or aromas to influence […]