June 14, 2022

The Neuroscience of Pranayama and Focus

Every year on June 21 st , the world celebrates international yoga day. Pranayama is a part of the ancient yogic tradition and can be called as Yogic Breathing Techniques (YBT). Pranayama in the Sanatana dharma (Hinduism) texts, authored by Sage Patanjali in his work ’The YogaSutras of Patanjali’ is a deep breathing and rhythmic breathing techniques. In Sanskrit, prana […]

Neuroscience 0 4 min read

Neuromarketing

Neuromarketing is a multidisciplinary domain that combines neuroscience, consumer
behaviour, and advanced technology tools to evaluate consumer preferences and their
perceptions of different marketing stimuli. This field leverages consumer biometrics and
neuromeric to extract valuable insights into how individuals respond to products, brands, and
advertising.

You cannot copy content of this page